FOLLOW-UP COPY — WORKING DRAFT

OPERATOR RULES
- Send only when the recipient requested this follow-up or another documented lawful basis applies.
- Replace every {{token}} with recorded facts; delete any sentence whose context was not captured.
- Never treat a badge scan alone as consent or buying intent.
- Use the live clickable URL below. Do not tell an email recipient to scan the booth QR.

PERSONALIZATION TOKENS
{{first_name}} · {{staff_owner}} · {{qualification_answer}} · {{decision_timing}} · {{conversation_context}}

EMAIL 1 — SAME DAY
Subject: Northstar: your Retail Expo next step

Hi {{first_name}},

Thanks for talking with {{staff_owner}} at Retail Expo.
You selected: {{qualification_answer}}.

Here is the next step promised at the booth:
Get the tasting kit: https://example.com/event

Context we recorded: {{conversation_context}}
Decision timing we recorded: {{decision_timing}}

If we captured your request incorrectly, reply to this email and we will correct it.

— Northstar

EMAIL 2 — TWO BUSINESS DAYS LATER
Subject: Is the Northstar next step still useful?

Hi {{first_name}},

One quick follow-up from Retail Expo. The factual point connected to your conversation was: 12g protein and 7 ingredients per bar.

Open the next-step page: https://example.com/event

If this is not relevant now, no action is needed. If another person owns the decision, reply with the right route only if you are comfortable doing so.

— Northstar

FINAL QA
Replace this copy only with approved, factual claims. Verify every token, URL, recipient, suppression rule and lawful-basis record before delivery.