{
  "schema_version": 2,
  "status": "concept_not_print_proof",
  "fictional_sample": true,
  "brand_name": "Northstar",
  "event_name": "Retail Expo",
  "event_date": "2030-09-30",
  "footprint_ft": {
    "width": 10,
    "depth": 10
  },
  "source_rights_confirmed": true,
  "customer_approval_required": true,
  "printer_proof_required": true,
  "visual_contrast": {
    "primary_accent_ratio": 10.74,
    "functional_fallback_used": false,
    "text_on_primary": "#FFFFFF",
    "concept_accent": "#D8FF4F"
  },
  "public_deliverables": [
    {
      "id": "three_second_message",
      "primary_file": "message-system.md",
      "handoff_anchor": "#message"
    },
    {
      "id": "front_elevation_concept",
      "primary_file": "booth-concept.svg",
      "handoff_anchor": "#concept"
    },
    {
      "id": "surface_placement_map",
      "primary_file": "surface-map.json",
      "handoff_anchor": "#surface-map"
    },
    {
      "id": "qr_path_specification",
      "primary_file": "qr-lead-path.md",
      "handoff_anchor": "#qr-path"
    },
    {
      "id": "lead_qualification_plan",
      "primary_file": "qr-lead-path.md",
      "handoff_anchor": "#lead-qualification"
    },
    {
      "id": "two_follow_up_emails",
      "primary_file": "follow-up-emails.txt",
      "handoff_anchor": "#follow-up"
    }
  ],
  "production_controls": [
    {
      "id": "vendor_handoff",
      "primary_file": "vendor-handoff-checklist.md",
      "handoff_anchor": "#vendor-handoff"
    },
    {
      "id": "internal_quality",
      "primary_file": "quality-checklist.md",
      "handoff_anchor": "#vendor-handoff"
    }
  ],
  "files": [
    "booth-concept.svg",
    "message-system.md",
    "surface-map.json",
    "qr-lead-path.md",
    "follow-up-emails.txt",
    "vendor-handoff-checklist.md",
    "quality-checklist.md",
    "handoff.css",
    "handoff.html",
    "manifest.json"
  ]
}