# MESSAGE SYSTEM — WORKING DRAFT

Status: concept, not approved production copy
Brand: Northstar
Event: Retail Expo — 2030-09-30
Audience: Independent grocery category buyers looking for credible field nutrition

## Known inputs

- Product or offer visitors must understand: Clean-label protein bars for long outdoor days
- Approved factual proof supplied for review: 12g protein and 7 ingredients per bar
- One requested next step: Get the tasting kit
- Supplied HTTPS destination: https://example.com/event
- Recorded footprint: 10 × 10 ft

## Assumptions and unknowns

- The wording below is a working interpretation, not an approved claim or final print file.
- Surface sizes are planning assumptions derived from the footprint, not vendor specifications.
- The generator validates URL structure but does not prove that the destination is live or conversion-ready.
- Vendor templates, hardware, organizer constraints and final claim substantiation remain unresolved.
- The supplied primary/accent pair reaches at least 3:1 contrast in the working concept; final production contrast still requires human QA.
- Customer note to resolve during QA: Concept fixture only; no real customer or endorsement.

## Three-second hierarchy

1. Product or offer: Clean-label protein bars for long outdoor days
2. Factual proof: 12g protein and 7 ingredients per bar
3. One action: Get the tasting kit
4. Destination: https://example.com/event

## Surface rules

- Backdrop: primary offer first, one factual proof second. Do not turn it into a brochure.
- Counter or table: brand recall; do not repeat every backdrop line.
- Vertical sign: one action and the scan-tested QR destination.
- Staff opening: continue the same promise; do not introduce a competing headline.

## 15-second staff bridge target

Working script — shorten it to the target in the staff member's natural voice
without changing meaning, and use the proof line only after the customer confirms
it is current and supportable.

1. Opener: What are you comparing for your business at this event?
2. Bridge: Our focus here is Clean-label protein bars for long outdoor days. One factual point we can stand behind is: 12g protein and 7 ingredients per bar.
3. Close: Which follow-up would be most useful after Retail Expo?

Record the visitor's exact answer, decision timing only if they volunteer it, one
factual conversation note and the staff owner. Do not infer authority, urgency or
consent.

## Mandatory human QA

- Confirm every claim is current, supportable and approved by the customer.
- Rewrite the hierarchy if the raw offer is not understandable without explanation.
- Check spelling, dates, URLs, contrast and reading distance.
- Obtain customer approval before vendor handoff.
- Treat printer templates and the final printer proof as separate mandatory gates.