# QR AND LEAD PATH — WORKING DRAFT

Status: specification, not a deployed form or generated QR asset

## Destination

https://example.com/event

## Recommended minimum fields

- Business email (required)
- Company (required)
- Name (optional unless needed for follow-up)
- Role or buying context (optional)
- Staff owner (required when a staff conversation is followed up)
- Decision timing (optional; record only what the visitor states)
- Staff conversation note (optional; factual context only)
- Qualification answer (required)

## Exact qualification question

Which follow-up would be most useful after Retail Expo?

- The next step promised at the booth: Get the tasting kit
- Pricing or commercial terms
- A short product-fit conversation
- No sales follow-up

## Conversation-to-follow-up bridge

1. Open with: What are you comparing for your business at this event?
2. Continue with the approved offer and proof: Our focus here is Clean-label protein bars for long outdoor days. One factual point we can stand behind is: 12g protein and 7 ingredients per bar.
3. Close with the exact qualification question above.
4. Route the selected answer with the staff owner, any stated decision timing and
   one factual context note. Delete uncaptured fields; never fill them by inference.

Use the selected answer and the staff note to preserve why the visitor engaged.
Do not infer interest, buying authority or consent from a badge scan alone.

Marketing consent must be separate from the operational request and must never be
pre-checked. The customer remains responsible for the lawful basis and wording used
on the live destination.

## Release checklist

1. Confirm the final HTTPS destination and mobile rendering.
2. Generate the production QR only after the URL is final.
3. Scan-test from two iOS and two Android camera flows where practicable.
4. Test at intended printed size, lighting and approximate aisle distance.
5. Keep a human-readable short destination beside the QR where production permits.
6. Submit a test lead and confirm that qualification answer, conversation context and owner reach the follow-up workflow.
7. Record the approved destination and proof date before printing.