{
  "schema_version": 2,
  "status": "concept_not_print_proof",
  "event": {
    "name": "Retail Expo",
    "date": "2030-09-30"
  },
  "footprint_ft": {
    "width": 10,
    "depth": 10
  },
  "dimension_basis": "working_assumptions_confirm_every_value_on_vendor_templates",
  "surfaces": [
    {
      "id": "backdrop",
      "role": "primary_offer_and_proof",
      "working_size_in": {
        "width": 120,
        "height": 96
      },
      "placement": "Rear wall; keep the primary line in the upper central reading zone and the proof directly below it.",
      "copy": {
        "primary": "Clean-label protein bars for long outdoor days",
        "secondary": "12g protein and 7 ingredients per bar"
      },
      "exclusions": [
        "QR code",
        "body copy",
        "multiple competing calls to action"
      ],
      "printer_template_required": true
    },
    {
      "id": "table_cover",
      "role": "brand_recall",
      "working_size_in": {
        "width": 72,
        "height": 30
      },
      "placement": "Visible front face of the counter or table; preserve open space around the brand mark.",
      "copy": {
        "primary": "Northstar",
        "secondary": null
      },
      "exclusions": [
        "detailed proof",
        "QR code",
        "new headline"
      ],
      "printer_template_required": true
    },
    {
      "id": "vertical_sign",
      "role": "call_to_action_and_qr_destination",
      "working_size_in": {
        "width": 33,
        "height": 79
      },
      "placement": "Open aisle edge without blocking entry; reserve a clear lower-middle scan zone for the QR.",
      "copy": {
        "primary": "Get the tasting kit",
        "secondary": "example.com/event"
      },
      "qr_working_size_in": {
        "width": 4,
        "height": 4
      },
      "exclusions": [
        "secondary offer",
        "long paragraph"
      ],
      "printer_template_required": true
    }
  ],
  "qr": {
    "destination_url": "https://example.com/event",
    "asset_status": "not_generated",
    "working_size_in": {
      "width": 4,
      "height": 4
    },
    "instruction": "Generate and scan-test the production QR asset before release."
  },
  "unresolved_before_production": [
    "Exact vendor templates, bleed, safe areas, seams, hardware and panel breaks",
    "Final table or counter model and its printable face",
    "Organizer sightline, accessibility, fire and installation constraints",
    "Final URL availability and production QR scan performance"
  ],
  "approvals": {
    "customer_rights_confirmed": true,
    "concept_approved": false,
    "printer_proof_approved": false
  }
}