01 / MESSAGE
Too many ideas
Your headline, product list and proof compete for attention. The visitor has no obvious first thought.
Stop wasting $20k on events that generate zero qualified leads
Make your next trade show
actually pay for itself.
For $499, we turn your confusing booth into a high-converting lead machine with exact messaging, surface roles, a QR capture path and follow-up copy ready for any production vendor.
$499 once · first concept in 3 business days after complete intake · one revision · no call required
Fictional example · concept, not print proof
NORTHSTAR
Plant-powered field fuel
Energy that
keeps its word.
keeps its word.
12g protein · 7 ingredients
SCAN FOR THE TASTING KIT ↗
NORTHSTAR
MESSAGESURFACESNEXT STEP
$499Fixed one-time price
03Business days to first concept*
01Consolidated revision
ANYProduction vendor
*After your intake passes the completeness check.
The expensive part is confusion
More printed pieces do not create one clear booth.
A visitor should understand what you sell, why it matters and what to do next without asking for a guided tour. The plan gives every visible surface one job.
02 / SURFACES
Every file tells a different story
The backdrop, counter and sign repeat—or contradict—each other instead of building one hierarchy.
03 / FOLLOW-UP
The scan has no plan
A generic homepage or forgotten contact sheet breaks the path after a good conversation.
One productized deliverable
A conversion plan before a production order.
Built from your existing brand—not a random template presented as finished artwork.
Three-second message
Primary headline, factual proof line and one action—ordered for fast comprehension.
Front-elevation concept
A clear visual direction labeled as a concept, never misrepresented as a printer proof.
Surface-placement map
A role for your backdrop, counter or table and vertical sign based on your footprint.
QR path specification
Destination, placement and scan-testing instructions tied to your approved HTTPS URL.
Lead qualification plan
The minimum fields and context to capture so a badge scan becomes a follow-up your team can act on.
Two follow-up emails
Same-day and two-day copy that continues the exact promise made at the booth.
The handoff, exposed
No mystery deck. No printer dependency.
You receive a compact, vendor-independent working plan. A printer’s exact template and proof are still required before production.
- ✓ Message hierarchy with one primary CTA
- ✓ Annotated visual concept
- ✓ Surface roles and dimensions record
- ✓ QR destination and lead-flow brief
- ✓ Approval and vendor handoff checklist
SURFACE MAP
MESSAGE SYSTEM
CONCEPT · NOT PRINT PROOF
NORTHSTARCLEAN-LABEL PROTEIN BARS
FOR LONG OUTDOOR DAYS.GET THE TASTING KIT ↗
FOR LONG OUTDOOR DAYS.GET THE TASTING KIT ↗
Why pay when booth reviews are free?
A diagnosis points at the gap. This plan closes it.
A free review can tell you what is unclear. A production vendor can make approved direction printable. We create the working system between them: exact words, surface roles, next action, follow-up and handoff.
Spots the problem
Useful when you only need a diagnosis, a checklist or another opinion on the booth you already have.
Creates the working plan
The exact message hierarchy, job for each surface, QR next step and follow-up copy—not another list of suggestions.
Makes it printable
Applies the approved direction to exact templates, bleed, materials, color handling, engineering and the final proof.
If your current partner already owns the full path from aisle message to follow-up, do not buy this. This plan is for the missing middle—not a duplicate fee.
Low-friction process
No discovery-call marathon.
Pay & brief us
No sales call required. The form collects the facts and assets we cannot invent—not finished copy. Within one business day, we confirm the brief and due date or send one consolidated update list.
Receive the concept
Your first concept arrives within three business days after the intake is confirmed complete.
Consolidate once
Send one organized round of feedback. We revise the in-scope direction and issue the final handoff.
Good fit
You already have the event.
- A booked trade show, market, convention or pop-up
- An existing logo and approved brand colors
- One offer and at least one factual proof point
- A booth footprint between 4 × 4 and 30 × 30 ft
- One decision-maker who can consolidate feedback
Not a fit
You need a full identity or build.
- Logo design, naming or a complete rebrand
- Multiple creative directions or unlimited revisions
- Fabrication, printing, shipping or installation
- CAD engineering or a printer-ready file without a vendor template
- A guarantee of leads, sales or event performance
The Architect Behind the Plan
Event agencies make it pretty.
We make it profitable.
"I was tired of seeing B2B companies burn their marketing budget on beautiful booths that nobody understands. We don't just design a layout; we engineer the psychology of conversion so your trade show investment actually generates qualified leads."
— Julien, Conversion Architect at NOVARIA
Booth Conversion Plan
One clear booth.
Before the print bill.
Not an audit and not a printer quote. It is the complete working plan between them, ready to hand to any production vendor.
$499USD
one-time
one-time
Everything included
- ✓ Message hierarchy
- ✓ Front-elevation concept
- ✓ Surface-placement map
- ✓ QR and lead-flow specification
- ✓ Two follow-up emails
- ✓ One consolidated revision
- + Bonus 1: The Sales Rep Pitch Script
- + Bonus 2: LinkedIn Post-Event Sequence
- + Bonus 3: Lead Capture Friction-Killer
- The 'No-Confusion' Guarantee: 100% satisfaction on the concept, or we rewrite it until you love it, or your money back.
- Secure Stripe-hosted card checkout
- Charged once in USD—no subscription
Questions before money changes hands
Clear boundaries.
Fewer surprises.
Is this final, printer-ready artwork?
No. It is a message system, visual concept and vendor handoff plan. Your selected printer must supply the exact template, bleed, safe-area, material and color requirements and issue the final production proof.
How fast is delivery?
We review your paid intake within one business day. We then either confirm it is complete and state the exact due date or send one consolidated list of missing or contradictory inputs. Once complete, the first concept is delivered within three business days. One consolidated revision is then handled within two business days.
Do I need to use your printer?
No. The plan is vendor-independent. Physical production is not included and is never silently added to your order.
Why pay when some booth audits are free?
Use a free audit if you only need issues identified. This service creates the in-scope working output: exact message hierarchy, surface roles, QR next step, lead qualification fields, two follow-up emails and a vendor handoff. Inspect the full fictional sample before deciding.
Why not ask my printer or a freelance designer?
Use them for production specifications and visual execution. This plan is useful when no one owns the full path from the aisle message through each surface to the QR destination and follow-up. If your current partner already documents that complete scope, you probably do not need this service.
Do I need to provide finished booth copy or a layout?
No. You provide the factual inputs we cannot invent: your audience, offer, approved proof point, desired next action, dimensions and existing brand assets. We write the in-scope headline, proof line, CTA, surface hierarchy and follow-up copy. You do not need to supply a finished layout or creative concept.
Can I inspect a deliverable before buying?
Yes. The complete fictional sample exposes the concept, message system, surface map, QR and lead path, follow-up copy, vendor checklist and internal quality gate. It is an example of structure and boundaries, not a client case study or performance claim.
What counts as one revision?
One organized set of feedback from a single decision-maker on the chosen direction. A new direction, rebrand, new offer or additional surface system requires a separate scope.
What if my files are incomplete?
We identify what is missing before the service clock starts. If the required inputs cannot be supplied and work has not begun, you can request a full refund under the refund policy.
Can you guarantee more leads or sales?
No. The plan is designed to improve clarity and continuity, but event traffic, team execution, product-market fit and follow-up all affect results. NOVARIA provides a defined creative service, not a revenue guarantee.
Who provides the service?
Booth Conversion is operated by NOVARIA SASU, a registered French company. The legal seller, payment recipient and contracting party is NOVARIA SASU.
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