Northstar booth conversion plan

01 / decision brief

Known, assumed, unresolved.

This separates customer inputs from planning assumptions so a concept cannot silently become a production claim.

Known inputs

Audience: Independent grocery category buyers looking for credible field nutrition

Footprint: 10 × 10 ft

Destination supplied: example.com/event

Working assumptions

One rear message zone, one visible counter face and one aisle sign. Dimensions below are planning fields, not artwork sizes.

The supplied brand-color pair reaches at least 3:1 in this concept; final print contrast still requires QA.

Concept fixture only; no real customer or endorsement.

Unresolved before production

Vendor templates, exact hardware, organizer rules, final claim approval, live form behavior and production QR scan performance.

02 / three-second message

One offer. One proof. One action.

Product or offer

Clean-label protein bars for long outdoor days

Audience

Independent grocery category buyers looking for credible field nutrition

Factual proof supplied

12g protein and 7 ingredients per bar

Primary action

Get the tasting kit → example.com/event

03 / front elevation

The hierarchy made visible.

Working front-elevation booth concept for Northstar

Direction only. Rebuild on exact vendor templates after copy, dimensions and rights are approved. This SVG is never the production file.

04 / surface-placement map

Every visible surface gets one job.

Working dimensions make the plan discussable. They remain assumptions until the selected vendor confirms finished size, bleed, safe areas, seams and hardware.

120 × 96 inworking rear field

Backdrop · offer + proof

Place the primary line in the upper central reading zone. Put the factual proof directly below. No QR, paragraph or competing offer.

Primary: Clean-label protein bars for long outdoor days
Secondary: 12g protein and 7 ingredients per bar

72 × 30 invisible front field

Counter or table · brand recall

Use the visible front face for brand recognition only. Do not repeat all backdrop copy or place the scan path below comfortable reach.

Primary: Northstar
Exclude: Detailed proof, QR code and a second headline

33 × 79 inworking sign field

Vertical sign · next step

Place it near the open aisle edge without blocking entry. Reserve a clear lower-middle zone for a working 4 × 4 in QR, then scan-test at intended conditions.

Primary: Get the tasting kit
Fallback: example.com/event

05 / QR path

The promise survives the scan.

See

Get the tasting kit

Scan

Production QR points only to the approved HTTPS destination.

Qualify

Ask the exact close and capture one explicit answer.

Route

Carry the answer, stated timing, factual context and staff owner into follow-up.

Release test: confirm mobile rendering, submit a real test lead, verify the answer and context reach the owner, then scan from intended print size, lighting and distance. The QR asset is not generated in this concept pack.

06 / lead qualification

Capture why the visitor engaged.

Minimum record

Business email · required
Company · required
Qualification answer · required
Staff owner · required after a staff conversation
Name, role, stated timing and factual note · optional

A badge scan alone is not treated as consent or intent. Never infer missing timing, authority or urgency.

Which follow-up would be most useful after Retail Expo?

The next step promised at the booth: Get the tasting kit
Pricing or commercial terms
A short product-fit conversation
No sales follow-up

07 / two follow-up emails

Continue the same promise.

These drafts use a clickable destination and recorded context. Every token, recipient and lawful basis must pass human review before delivery.

Same day · subject: Northstar: your Retail Expo next step

Hi {{first_name}},

Thanks for talking with {{staff_owner}} at Retail Expo.
You selected: {{qualification_answer}}.

Here is the next step promised at the booth:
Get the tasting kit: https://example.com/event

Context we recorded: {{conversation_context}}
Decision timing we recorded: {{decision_timing}}

If we captured your request incorrectly, reply and we will correct it.

Two business days later · subject: Is the Northstar next step still useful?

Hi {{first_name}},

One quick follow-up from Retail Expo. The factual point connected to your conversation was: 12g protein and 7 ingredients per bar.

Open the next-step page: https://example.com/event

If this is not relevant now, no action is needed.

08 / approval & vendor handoff

A concept cannot authorize print.

Customer gates

Approve message hierarchy and factual claims in writing
Confirm rights for logos, fonts, photos and supplied assets
Confirm event, footprint and final destination
Approve the consolidated revision

Vendor gates

Receive exact template for every ordered surface
Confirm size, bleed, safe area, seams, hardware and color handling
Regenerate and scan-test the final QR
Review and approve the final vendor proof

Production gate: exact vendor templates, a generated and scan-tested QR asset, human QA and explicit customer/vendor approvals are required before production.

09 / inspectable source pack

Northstar
Booth Conversion Plan